Benchmark

Paragon

Vs research baseline
Below baseline median
In their industry
—
Posting cadence
daily
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What works for them

by post type, vs their own typical post
  1. 1. Product announcement↓
  2. 2. Industry thought leadership↓
  3. 3. Other↓

What they post

share of posts by type
Other47%
Industry thought leadership45%
Product announcement5%
Customer highlight2%
Event announcement2%