Benchmark

Paraform

Recruiting
Vs research baseline
Not ranked yet
In their industry
—
Posting cadence
several times a week
Ranked
Not yet
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What works for them

by post type, vs their own typical post
  1. 1. Company announcement↑
  2. 2. Industry thought leadership→
  3. 3. Customer highlight→
  4. 4. Product announcement→

What they post

share of posts by type
Industry thought leadership31%
Customer highlight31%
Product announcement17%
Company announcement11%
After-event highlight3%
Company highlight3%
Event announcement3%