Benchmark

Oyster HR

HR & Payroll
Vs research baseline
Below baseline median
In their industry
Bottom half in HR & Payroll
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. Event announcement↑
  2. 2. Company announcement↑
  3. 3. Product announcement↑
  4. 4. Industry thought leadership↓

What they post

share of posts by type
Industry thought leadership45%
Company announcement20%
Product announcement18%
Event announcement10%
Company highlight3%
Hiring announcement3%
Customer highlight3%