Outset
Sales & Marketing Tech · 12.1K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
240
+31%Posts/wk
4.6
+31%Median eng.
39
+34%Smart avg
59.3
+40%Total eng.
15.6K
+78%Baseline vs market
- Median engagement 39 — top 46% of 87 tracked companies · top 60% of Sales & Marketing Tech (n=15)
- Posts per week 4.6 — top 44% of 87 tracked companies · top 27% of Sales & Marketing Tech (n=15)
- Engagement per 1K followers 5.37 — top 44% of 84 tracked companies · top 71% of Sales & Marketing Tech (n=14)
What worked
- Hiring / Recruiting — smart avg 99.9 across 76 posts (2.6× typical)
- Celebratory Announcement — smart avg 83.4 across 18 posts (2.1× typical)
- Personal Story — smart avg 67.1 across 13 posts (1.7× typical)
- Customer Highlight — smart avg 49.2 across 15 posts (1.3× typical)
- Product Update — smart avg 39.1 across 34 posts (1× typical)
Best format: Image (smart avg 62.7, 142 posts). Best day: Wednesday. Best time block: 3pm–6pm UTC. Floors: 12+ posts per category, 12+ per timing bucket.
Who carried it
- 1. Michael Hess · Founder — 13.2K engagement over 122 posts (97% of team engagement)
- 2. Paige Younkin · Sales Development Representative — 438 engagement over 13 posts (3% of team engagement)
Top-person dependency: 97% of team engagement rides on one poster.
Top posts
- 2025-08-04 · Michael Hess · Hiring / Recruiting645 eng. (392 likes · 216 comments · 37 shares)
We want to give you $10,000. We're hiring software engineers: frontend and backend. We just raised our Series A and are building AI-moderate…
View post → - 2025-12-10 · Michael Hess · Celebratory Announcement568 eng. (451 likes · 94 comments · 23 shares)
Just six months after our Series A...I couldn’t be more excited to announce that Outset has raised $30M in Series B financing! 2025 has been…
View post → - 2026-01-28 · Michael Hess · Hiring / Recruiting392 eng. (296 likes · 82 comments · 14 shares)
We’re hiring Backend and Frontend Software Engineers. Earlier this week, I shared that we’re opening up a VP of Engineering role. We haven’t…
View post →
Summary
- Posting pace rose 31% vs the prior 12 months (3.5/wk → 4.6/wk).
- Typical-post engagement rose 34% (median 29 → 39).
- Hiring / Recruiting posts earned 2.6× the company's typical post (76 posts).
- Michael Hess drove 97% of team engagement — a single-poster dependency worth watching.
- Median engagement of 39 sits in the top 46% of 87 tracked companies.