Outset

Report card vs prior 12 months

Baseline vs market

• Median engagement 73 — top 50% of 30 tracked companies · top 33% of Sales & Marketing Tech (n=6)
• Posts per week 0.7 — top 57% of 30 tracked companies · top 33% of Sales & Marketing Tech (n=6)
• Engagement per 1K followers 7.57 — top 59% of 29 tracked companies · top 100% of Sales & Marketing Tech (n=5)

What worked

• Celebratory Announcement — smart avg 83.7 across 9 posts (1.1× typical)
• Event — smart avg 73.4 across 14 posts (1× typical)

Best format: Video (smart avg 93.7, 8 posts). Best day: Wednesday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Michael Hess · Founder — 637 engagement over 3 posts (66% of team engagement)
• 2. Paige Younkin · Sales Development Representative — 326 engagement over 2 posts (34% of team engagement)

Top posts

• 2026-03-31 · Company page · Product Update419 eng. (291 likes · 92 comments · 36 shares)

  When we created Outset, the first ever AI-moderator, we did something unthinkable: we scaled the ability to listen. However, listening is on…

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• 2025-11-18 · Company page · Hiring / Recruiting391 eng. (306 likes · 60 comments · 25 shares)

  We’re hiring — and I’d love your help! If you refer someone for one of our open roles at Outset and we end up hiring them, you’ll get $10,00…

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• 2025-11-05 · Michael Hess · Hiring / Recruiting387 eng. (263 likes · 114 comments · 10 shares)

  We're hiring, and I don't care where you went to school. If you can do the job exceedingly well, I want to hear from you. Open roles: ↳ Ente…

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Summary

• Michael Hess drove 66% of team engagement.
• Median engagement of 73 sits in the top 50% of 30 tracked companies.