Novoflow

Report card vs prior 12 months

Baseline vs market

• Median engagement 31 — top 63% of 87 tracked companies · top 67% of Sales & Marketing Tech (n=15)
• Posts per week 1.6 — top 83% of 87 tracked companies · top 87% of Sales & Marketing Tech (n=15)

What worked

• Personal Story — smart avg 51.5 across 15 posts (1.7× typical)
• Event — smart avg 40.5 across 12 posts (1.3× typical)
• Industry Insight — smart avg 36 across 43 posts (1.2× typical)

Best format: Image (smart avg 45.3, 50 posts). Best day: Sunday. Best time block: 6pm–9pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Mathieu Rihet · Founder — 3.8K engagement over 85 posts (100% of team engagement)

Top-person dependency: 100% of team engagement rides on one poster.

Top posts

• 2025-11-03 · Mathieu Rihet · Celebratory Announcement572 eng. (441 likes · 126 comments · 5 shares)

  Excited to announce that Novoflow (YC X25) has raised $3.1 million in seed funding to build the AI employee infrastructure for healthcare. G…

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• 2026-02-20 · Mathieu Rihet · Personal Story117 eng. (110 likes · 7 comments · 0 shares)

  The night before YC Demo Day, I couldn't sleep. I had never spoken in front of a crowd that large. Hundreds of investors. One shot. No do-ov…

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• 2026-01-16 · Mathieu Rihet · Personal Story105 eng. (91 likes · 14 comments · 0 shares)

  We built a better EHR than Epic. Doctors still said no. I learned this the hard way. We'd show up to clinics with better UI. Cleaner design.…

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Summary

• Posting pace rose 700% vs the prior 12 months (0.2/wk → 1.6/wk).
• Typical-post engagement fell 49% (median 60.5 → 31).
• Personal Story posts earned 1.7× the company's typical post (15 posts).
• Mathieu Rihet drove 100% of team engagement — a single-poster dependency worth watching.
• Median engagement of 31 sits in the top 63% of 87 tracked companies.