Novoflow
Sales & Marketing Tech · followers n/a · LinkedIn benchmark, last 12 months (reposts)
Report card vs prior 12 months
Posts
37
+1750%Posts/wk
0.7
n/aMedian eng.
37
-94%Smart avg
178.4
-69%Total eng.
7.8K
+575%Baseline vs market
- Median engagement 37 — top 90% of 30 tracked companies · top 83% of Sales & Marketing Tech (n=6)
- Posts per week 0.7 — top 57% of 30 tracked companies · top 33% of Sales & Marketing Tech (n=6)
What worked
- Industry Insight — smart avg 201.8 across 14 posts (5.5× typical)
Best format: Image (smart avg 195.8, 17 posts). Best day: Friday. Best time block: 3am–6am UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Mathieu Rihet · Founder — 7.1K engagement over 34 posts (100% of team engagement)
Top-person dependency: 100% of team engagement rides on one poster.
Top posts
- 2026-02-04 · Mathieu Rihet · Industry Insight2.5K eng. (2.2K likes · 135 comments · 110 shares)
Today, Y Combinator is announcing that YC-funded startups can choose to receive their funding ($500k) in stablecoins. We believe stablecoins…
View post → - 2026-03-13 · Mathieu Rihet · Company Update740 eng. (671 likes · 54 comments · 15 shares)
Excellente interview de notre inégalable CEO Alex LeBrun parlant d'AMI Labs sur BFM TV. https://lnkd.in/evhg-66i…
View post → - 2026-03-17 · Mathieu Rihet · Industry Insight664 eng. (587 likes · 44 comments · 33 shares)
GPT-5.4 Cracked a 20-Year Math Problem: A Polish mathematician spent two decades building a research-level problem no AI could touch. Run 11…
View post →
Summary
- Posting pace held steady vs the prior 12 months (0.7/wk).
- Typical-post engagement fell 94% (median 578.5 → 37).
- Industry Insight posts earned 5.5× the company's typical post (14 posts).
- Mathieu Rihet drove 100% of team engagement — a single-poster dependency worth watching.
- Median engagement of 37 sits in the top 90% of 30 tracked companies.