Benchmark

New Relic

Dev Tools & Infrastructure
Vs research baseline
Below baseline median
In their industry
Top half in Dev Tools & Infrastructure
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. Company announcement↑
  2. 2. Product announcement↑
  3. 3. Event announcement→
  4. 4. Customer highlight→
  5. 5. Industry thought leadership↓

What they post

share of posts by type
Event announcement55%
Product announcement13%
Customer highlight11%
Industry thought leadership11%
Company announcement8%
Other3%