Benchmark

Monaco

Sales & Marketing Tech
Vs research baseline
Baseline p50 to p75
In their industry
—
Posting cadence
several times a week
Ranked
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What works for them

by post type, vs their own typical post
  1. 1. Event announcement→
  2. 2. Industry thought leadership→
  3. 3. Product announcement↓
  4. 4. Hiring announcement↓
  5. 5. Customer highlight↓

What they post

share of posts by type
Product announcement39%
Industry thought leadership24%
Hiring announcement13%
Event announcement11%
Customer highlight8%
Company announcement3%
Other3%