Middleware

Report card vs prior 30 days

Baseline vs market

• Median engagement 8 — top 88% of 48 tracked companies · top 100% of Dev Tools & Infrastructure (n=5)
• Posts per week 7.7 — top 17% of 48 tracked companies · top 60% of Dev Tools & Infrastructure (n=5)
• Engagement per 1K followers 1.3 — top 56% of 48 tracked companies · top 20% of Dev Tools & Infrastructure (n=5)

What worked

• Product Update — smart avg 12 across 10 posts (1.5× typical)
• Industry Insight — smart avg 10.2 across 15 posts (1.3× typical)

Best format: Image (smart avg 11.9, 26 posts). Best day: Friday. Best time block: 12pm–3pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-07-03 · Company page · Hiring / Recruiting94 eng. (87 likes · 7 comments · 0 shares)

  A warm welcome to our newest Senior Growth Marketer, Poornima K. We’re thrilled to have you on board and can’t wait to see the impact you ma…

  View post →
• 2026-07-08 · Company page · Event38 eng. (35 likes · 0 comments · 3 shares)

  That's a wrap on the Global Devops Summit & Awards Series 2026 in Bengaluru! 🙌 Yesterday we got to be in a room full of some of the sharpes…

  View post →
• 2026-07-03 · Company page · Meme / Humor36 eng. (29 likes · 5 comments · 2 shares)

  When you're so obsessed with observability, you take it to new heights 🗽 No system goes unmonitored. Not even the Empire State Building. Sh…

  View post →

Summary

• Posting pace held steady vs the prior 30 days (7.9/wk).
• Typical-post engagement fell 33% (median 12 → 8).
• Product Update posts earned 1.5× the company's typical post (10 posts).
• Median engagement of 8 sits in the top 88% of 48 tracked companies.