Imagine AI
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Mercury

Fintech · 127.5K followers · LinkedIn benchmark, last 12 months (reposts)

data ends 2026-04-07

Momentum vs prior 12 months

Posts

165

+1275%

Posts/wk

3.2

+1500%

Avg engagement

84.3

smart avg / post

-61%

Momentum

+131%

2nd half of window vs 1st

2025-09-30 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-04-03 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (9+ posts per category, 9+ per format) — too few posts to trust the average.

By category

Celebratory Announcement139.120 posts
Product Update105.348 posts
Event87.929 posts
Company Update82.310 posts
Customer Highlight81.919 posts
Industry Insight68.831 posts
Hiring / Recruiting109.13 posts · low n
Personal Story89.35 posts · low n

By format

Image13744 posts
Video113.227 posts
Carousel109.512 posts
Text Only49.580 posts
Document113.82 posts · low n

Best day: Friday. Best time block: 12am–3am UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2026-04-03 · Daniel Kang · Product Update1.2K eng. (997 likes · 78 comments · 93 shares)

    Mercury entered payroll with acquisition of Central. Here's why: I remember an ADP rep coming to my office with a literal binder to set up p…

    View post →
  • 2026-01-29 · Company page · Industry Insight757 eng. (670 likes · 61 comments · 26 shares)

    The vibe shift in AI is real... and Mercury data backs it up. Anthropic is now capturing more newly formed startups as their first AI model …

    View post →
  • 2026-02-18 · Company page · Product Update655 eng. (572 likes · 51 comments · 32 shares)

    Mercury Personal is now free (normally $240/yr) for active Mercury Business users** Personal comes with: * Free wires * 3.25% APY for saving…

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  • 2026-03-18 · Company page · Celebratory Announcement650 eng. (578 likes · 64 comments · 8 shares)

    "Congrats team, Hyperline is in Times Square" Another box checked on the startup to-do list. Not the one that defines a company - but a memo…

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  • 2026-04-02 · Company page · Celebratory Announcement638 eng. (536 likes · 96 comments · 6 shares)

    Huge news: Central has been acquired by Mercury! As a founder at my previous YC company, I paid thousands in compliance fines despite using …

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-03-25 · Company page · Industry Insight2 eng. (1 likes · 0 comments · 1 shares)

    I wrote about how startups can build AR systems that scale with their business. Check out my article for Mercury.

    View post →
  • 2026-02-05 · Company page · Company Update5 eng. (3 likes · 1 comments · 1 shares)

    A chance to step back and take stock is always a good thing… Oftentimes at the beginning of the year we are hyper focused on what’s next, fr…

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  • 2026-02-16 · Company page · Industry Insight5 eng. (3 likes · 1 comments · 1 shares)

    I love that Mercury pulled together the "logistics of love"! It was super interesting to see that while 73% of people feel more confident ma…

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  • 2026-02-26 · Company page · Industry Insight5 eng. (4 likes · 0 comments · 1 shares)

    Very cool:

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  • 2026-03-18 · Company page · Product Update5 eng. (4 likes · 0 comments · 1 shares)

    Founders and friends ! This one's for you. Mercury Insights is officially live, and I genuinely think it's going to change how you run your …

    View post →

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