Mercury
Fintech · 121.9K followers · LinkedIn benchmark, last 12 months (reposts)
Report card vs prior 12 months
Posts
165
+871%Posts/wk
3.2
+967%Median eng.
49
-66%Smart avg
84.3
-77%Total eng.
16.5K
+156%Baseline vs market
- Median engagement 49 — top 70% of 30 tracked companies · top 100% of Fintech (n=4)
- Posts per week 3.2 — top 3% of 30 tracked companies · top 25% of Fintech (n=4)
- Engagement per 1K followers 0.82 — top 93% of 29 tracked companies · top 100% of Fintech (n=4)
What worked
- Celebratory Announcement — smart avg 139.1 across 20 posts (2.8× typical)
- Product Update — smart avg 105.3 across 48 posts (2.1× typical)
- Event — smart avg 87.9 across 29 posts (1.8× typical)
- Company Update — smart avg 82.3 across 10 posts (1.7× typical)
- Customer Highlight — smart avg 81.9 across 19 posts (1.7× typical)
Best format: Image (smart avg 137, 44 posts). Best day: Friday. Best time block: 12am–3am UTC. Floors: 9+ posts per category, 9+ per timing bucket.
Who carried it
- 1. Daniel Kang · CFO — 1.2K engagement over 1 posts (42% of team engagement)
- 2. Matt Heiman · Head of Corporate Development — 773 engagement over 5 posts (28% of team engagement)
- 3. Steve Pearlman · Chief Compliance Officer — 588 engagement over 1 posts (21% of team engagement)
Top posts
- 2026-04-03 · Daniel Kang · Product Update1.2K eng. (997 likes · 78 comments · 93 shares)
Mercury entered payroll with acquisition of Central. Here's why: I remember an ADP rep coming to my office with a literal binder to set up p…
View post → - 2026-01-29 · Company page · Industry Insight757 eng. (670 likes · 61 comments · 26 shares)
The vibe shift in AI is real... and Mercury data backs it up. Anthropic is now capturing more newly formed startups as their first AI model …
View post → - 2026-02-18 · Company page · Product Update655 eng. (572 likes · 51 comments · 32 shares)
Mercury Personal is now free (normally $240/yr) for active Mercury Business users** Personal comes with: * Free wires * 3.25% APY for saving…
View post →
Summary
- Posting pace rose 967% vs the prior 12 months (0.3/wk → 3.2/wk).
- Typical-post engagement fell 66% (median 144 → 49).
- Celebratory Announcement posts earned 2.8× the company's typical post (20 posts).
- Median engagement of 49 sits in the top 70% of 30 tracked companies.