Benchmark

Mavvrik

Data & Analytics
Vs research baseline
Below baseline median
In their industry
—
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. After-event highlight↑
  2. 2. Product announcement↓
  3. 3. Event announcement↓
  4. 4. Industry thought leadership↓

What they post

share of posts by type
Event announcement24%
Industry thought leadership24%
After-event highlight19%
Product announcement19%
Customer highlight5%
Company highlight5%
Company announcement5%