Benchmark

Macro

Vs research baseline
Below baseline median
In their industry
—
Posting cadence
weekly
Ranked
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What works for them

by post type, vs their own typical post
  1. 1. Product announcement→
  2. 2. Industry thought leadership↓

What they post

share of posts by type
Product announcement56%
Industry thought leadership17%
Hiring announcement11%
Personal highlight6%
Company announcement6%
Employee highlight6%