Benchmark

Listen Labs

Sales & Marketing Tech
Vs research baseline
Below baseline median
In their industry
Top half in Sales & Marketing Tech
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. After-event highlight↑
  2. 2. Company highlight↑
  3. 3. Personal highlight↑
  4. 4. Customer highlight↑
  5. 5. Company announcement↑
  6. 6. Hiring announcement↑
  7. 7. Industry thought leadership↑
  8. 8. Event announcement→
  9. 9. Product announcement↓

What they post

share of posts by type
Company announcement23%
Customer highlight14%
Product announcement14%
Hiring announcement11%
Event announcement11%
After-event highlight7%
Company highlight7%
Personal highlight7%
Industry thought leadership7%