Benchmark

Lightfield

Sales & Marketing Tech
Vs research baseline
Below baseline median
In their industry
Top half in Sales & Marketing Tech
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. Company announcement↑
  2. 2. Industry thought leadership→
  3. 3. Product announcement→
  4. 4. Event announcement→

What they post

share of posts by type
Company announcement41%
Industry thought leadership24%
Product announcement14%
Event announcement10%
Customer highlight7%
Company highlight3%