Benchmark

Kraken

Fintech
Vs research baseline
Below baseline median
In their industry
Top half in Fintech
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. Industry thought leadership→
  2. 2. Product announcement→

What they post

share of posts by type
Product announcement47%
Industry thought leadership44%
Company announcement6%
Event announcement3%