Benchmark

Justworks

HR & Payroll
Vs research baseline
Below baseline median
In their industry
—
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. Product announcement↑
  2. 2. Company announcement↑
  3. 3. Event announcement→
  4. 4. Customer highlight↓
  5. 5. Industry thought leadership↓

What they post

share of posts by type
Customer highlight34%
Industry thought leadership20%
Product announcement14%
Company announcement14%
Event announcement9%
After-event highlight6%
Company highlight3%