Juno
Tax & Accounting · 2.6K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
104
+35%Posts/wk
2
+33%Median eng.
72
-4%Smart avg
125.2
-6%Total eng.
14.9K
-16%Baseline vs market
- Median engagement 72 — top 18% of 87 tracked companies · top 25% of Tax & Accounting (n=8)
- Posts per week 2 — top 77% of 87 tracked companies · top 75% of Tax & Accounting (n=8)
- Engagement per 1K followers 54.55 — top 10% of 84 tracked companies · top 25% of Tax & Accounting (n=8)
What worked
- Industry Insight — smart avg 153.7 across 23 posts (2.1× typical)
- Personal Story — smart avg 139.5 across 32 posts (1.9× typical)
- Event — smart avg 104.8 across 24 posts (1.5× typical)
Best format: Image (smart avg 177, 48 posts). Best day: Wednesday. Best time block: 12pm–3pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Sylvia Le Poidevin · CMO — 13.5K engagement over 59 posts (94% of team engagement)
- 2. Jack Flitcroft · Co-founder — 900 engagement over 23 posts (6% of team engagement)
Top-person dependency: 94% of team engagement rides on one poster.
Top posts
- 2026-01-15 · Sylvia Le Poidevin · Hiring / Recruiting1.1K eng. (920 likes · 176 comments · 11 shares)
I’m joining Juno as CMO (and I’m hiring)! It’s the 4th time I’ve made an early-stage bet like this…people always ask the same question: How …
View post → - 2025-08-24 · Sylvia Le Poidevin · Industry Insight1.1K eng. (899 likes · 162 comments · 34 shares)
We may have just stumbled on the biggest LLM optimization hack ever. We built a content brand with its own domain - and LLMs love it. Here’s…
View post → - 2025-11-18 · Sylvia Le Poidevin · Personal Story927 eng. (786 likes · 115 comments · 26 shares)
If I were the first marketer at a startup today, the first thing I’d build isn’t a campaign, a funnel, or even a deck. I’d write a manifesto…
View post →
Summary
- Posting pace rose 33% vs the prior 12 months (1.5/wk → 2/wk).
- Industry Insight posts earned 2.1× the company's typical post (23 posts).
- Sylvia Le Poidevin drove 94% of team engagement — a single-poster dependency worth watching.
- Median engagement of 72 sits in the top 18% of 87 tracked companies.