Benchmark

Inkle

Tax & Accounting
Vs research baseline
Below baseline median
In their industry
Bottom half in Tax & Accounting
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. After-event highlight↑
  2. 2. Event announcement↑
  3. 3. Other→
  4. 4. Industry thought leadership↓
  5. 5. Product announcement↓

What they post

share of posts by type
Industry thought leadership38%
Product announcement26%
Event announcement15%
Other12%
After-event highlight9%