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HockeyStack

Data & Analytics · 30.0K followers · LinkedIn benchmark, last 12 months (original)

data ends 2026-07-14
Excluding from this report:Company page reset

Momentum vs prior 12 months

Posts

105

+123%

Posts/wk

2

+122%

Avg engagement

147.6

smart avg / post

-27%

Momentum

not enough posts

2nd half of window vs 1st

2025-09-30 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — team only, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-03-25 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — not counted in this reportExcluded — undo

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.

By category

Hiring / Recruiting185.48 posts
Personal Story171.528 posts
Industry Insight143.425 posts
Product Update136.915 posts
Meme / Humor161.16 posts · low n
Company Update154.35 posts · low n
Celebratory Announcement153.77 posts · low n
Event143.75 posts · low n
Customer Highlight141.56 posts · low n

By format

Image209.922 posts
Text Only145.341 posts
Video129.839 posts
Document156.23 posts · low n

Best day: Tuesday. Best time block: 6pm–9pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2025-10-15 · Emir Atli · Hiring / Recruiting995 eng. (852 likes · 96 comments · 47 shares)

    I’m an immigrant. My co-founders are immigrants. 60% of our employees are first-generation immigrants. This country gave us the chance to bu…

    View post →
  • 2025-11-25 · Emir Atli · Industry Insight877 eng. (238 likes · 639 comments · 0 shares)

    Seven months ago, our LinkedIn ads stopped working. We had scaled spend from $30k to $100k/mo and efficiency collapsed. Today, LinkedIn is g…

    View post →
  • 2025-12-01 · Emir Atli · Personal Story526 eng. (506 likes · 18 comments · 2 shares)

    I didn't grow up with a Stanford network, a Rolodex of investors, or a playbook for "how to make it in America." I landed in the U.S. at 18 …

    View post →
  • 2025-10-08 · Emir Atli · Industry Insight424 eng. (374 likes · 43 comments · 7 shares)

    If I was the Head of Content of a $50M ARR SaaS, and I was given a $100,000 content budget, here’s the exact content playbook I’d run (broke…

    View post →
  • 2026-02-06 · Buğra Gündüz · Personal Story370 eng. (349 likes · 20 comments · 1 shares)

    This is my co-founder Emir Atli and I at age 14, smiling over our first $5 in revenue like we just sold Facebook. Because to us, that’s exac…

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-02-10 · Emir Atli · Industry Insight50 eng. (45 likes · 4 comments · 1 shares)

    Every GTM Leader should read this article from Jason M. Lemkin. In 2026, you can NOT sell without being a true product guru. A few years ago…

    View post →
  • 2026-01-28 · Buğra Gündüz · Product Update51 eng. (47 likes · 4 comments · 0 shares)

    👇 ~15% of our revenue in our record-breaking Q4 was "Reconnect" deals generated by this agent. It finds the closed lost deals to revive, fi…

    View post →
  • 2025-10-22 · Emir Atli · Celebratory Announcement53 eng. (48 likes · 3 comments · 2 shares)

    Thanks everyone for supporting the post last week. HockeyStack just donated $5K to CHIRLA. Will wait for a few more days until reposts/comme…

    View post →
  • 2025-10-17 · Emir Atli · Event55 eng. (50 likes · 4 comments · 1 shares)

    Next month we are hosting a guided tasting of rare Japanese whiskeys in NYC. Join us for great whiskey and stay for amazing conversations on…

    View post →
  • 2026-03-05 · Emir Atli · Personal Story62 eng. (59 likes · 2 comments · 1 shares)

    You can now build in a weekend what used to take a quarter. But should you? Every early-stage founder I talk to has the same instinct: move …

    View post →

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