Gusto
HR & Payroll
Compare to a competitorData to Oct 8
Vs research baseline
Below baseline medianIn their industry
—
Posting cadence
several times a week
Ranked
Sign in for the numbers
Sign inWhat works for them
by post type, vs their own typical post
- 1. Event announcement↑
- 2. Personal highlight↑
- 3. Product announcement↑
- 4. Company announcement→
- 5. Industry thought leadership↓
What they post
share of posts by type
Personal highlight25%
Industry thought leadership25%
Product announcement19%
Company announcement16%
Event announcement9%
Customer highlight3%
Other3%