Benchmark

groundcover

Dev Tools & Infrastructure
Vs research baseline
Below baseline median
In their industry
Bottom half in Dev Tools & Infrastructure
Posting cadence
daily
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What works for them

by post type, vs their own typical post
  1. 1. Company highlight↑
  2. 2. Company announcement↑
  3. 3. Customer highlight↑
  4. 4. Industry thought leadership↓
  5. 5. Product announcement↓
  6. 6. Event announcement↓

What they post

share of posts by type
Product announcement26%
Company announcement24%
Event announcement24%
Industry thought leadership10%
Company highlight6%
Customer highlight5%
Personal highlight2%
After-event highlight2%
Other2%