Freeport Markets
Other B2B SaaS · 1.4K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
180
+481%Posts/wk
3.5
+483%Median eng.
15
+67%Smart avg
24.1
+98%Total eng.
4.9K
+1154%Baseline vs market
- Median engagement 15 — top 83% of 87 tracked companies · top 100% of Other B2B SaaS (n=8)
- Posts per week 3.4 — top 59% of 87 tracked companies · top 50% of Other B2B SaaS (n=8)
- Engagement per 1K followers 19.88 — top 18% of 84 tracked companies · top 43% of Other B2B SaaS (n=7)
What worked
- Personal Story — smart avg 58.2 across 13 posts (3.9× typical)
- Celebratory Announcement — smart avg 29.5 across 9 posts (2× typical)
- Company Update — smart avg 26.5 across 12 posts (1.8× typical)
- Event — smart avg 26.2 across 10 posts (1.7× typical)
- Product Update — smart avg 18.8 across 41 posts (1.3× typical)
Best format: Image (smart avg 30.5, 88 posts). Best day: Monday. Best time block: 12am–3am UTC. Floors: 9+ posts per category, 9+ per timing bucket.
Who carried it
- 1. Lihong Wang · Co-founder — 2.9K engagement over 96 posts (74% of team engagement)
- 2. Bryan Reed · Co-founder — 989 engagement over 12 posts (26% of team engagement)
Top-person dependency: 74% of team engagement rides on one poster.
Top posts
- 2026-02-27 · Bryan Reed · Personal Story229 eng. (209 likes · 20 comments · 0 shares)
When I was at NYU, I completely ran out of money. Not "I should probably budget better" ran out. Like actually zero dollars for food. The st…
View post → - 2025-09-26 · Bryan Reed · Personal Story226 eng. (201 likes · 23 comments · 2 shares)
life update: - started Freeport in July - accepted YC offer in Aug - moved to SF in Sept - ????????? in Oct check out freeportmarkets.com…
View post → - 2026-03-08 · Lihong Wang · Industry Insight213 eng. (205 likes · 8 comments · 0 shares)
People think trading is PhDs running black box stat arb machines. Most of the best trades I've seen are way simpler than that. You just need…
View post →
Summary
- Posting pace rose 483% vs the prior 12 months (0.6/wk → 3.5/wk).
- Typical-post engagement rose 67% (median 9 → 15).
- Personal Story posts earned 3.9× the company's typical post (13 posts).
- Lihong Wang drove 74% of team engagement — a single-poster dependency worth watching.
- Median engagement of 15 sits in the top 83% of 87 tracked companies.