Freeport Markets

Report card vs prior 12 months

Baseline vs market

• Median engagement 15 — top 97% of 30 tracked companies · top 100% of Other B2B SaaS (n=4)
• Posts per week 1 — top 40% of 30 tracked companies · top 75% of Other B2B SaaS (n=4)
• Engagement per 1K followers 61.01 — top 17% of 29 tracked companies · top 50% of Other B2B SaaS (n=4)

What worked

• Product Update — smart avg 131.3 across 9 posts (8.8× typical)
• Industry Insight — smart avg 44.5 across 29 posts (3× typical)

Best format: Video (smart avg 128.8, 9 posts). Best day: Friday. Best time block: 12pm–3pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Lihong Wang · Co-founder — 3.2K engagement over 21 posts (80% of team engagement)
• 2. Bryan Reed · Co-founder — 769 engagement over 6 posts (20% of team engagement)

Top-person dependency: 80% of team engagement rides on one poster.

Top posts

• 2026-02-20 · Lihong Wang · Product Update1.4K eng. (1.0K likes · 402 comments · 38 shares)

  We are launching our product: the multi-member team content for B2B companies! Most companies try LinkedIn GTM with one founder posting alon…

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• 2025-10-22 · Lihong Wang · Product Update497 eng. (390 likes · 83 comments · 24 shares)

  Freeport Markets (YC F25) lets investors build smart and diversified crypto portfolios. It analyzes your holdings, scans the market, and sur…

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• 2025-12-31 · Bryan Reed · Personal Story224 eng. (200 likes · 22 comments · 2 shares)

  POV: You're backstage at YC Demo Day. Standing in line, trying to breathe normally. Directly in front of you: Zephyr Fusion (YC F25), Moss (…

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Summary

• Posting pace rose 67% vs the prior 12 months (0.6/wk → 1/wk).
• Product Update posts earned 8.8× the company's typical post (9 posts).
• Lihong Wang drove 80% of team engagement — a single-poster dependency worth watching.
• Median engagement of 15 sits in the top 97% of 30 tracked companies.