Filed
Tax & Accounting · 4.2K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
178
+236%Posts/wk
3.4
+240%Median eng.
39
+160%Smart avg
44.9
+28%Total eng.
8.4K
+249%Baseline vs market
- Median engagement 39 — top 46% of 87 tracked companies · top 38% of Tax & Accounting (n=8)
- Posts per week 3.4 — top 59% of 87 tracked companies · top 63% of Tax & Accounting (n=8)
- Engagement per 1K followers 11.33 — top 27% of 84 tracked companies · top 38% of Tax & Accounting (n=8)
What worked
- Product Update — smart avg 54.9 across 34 posts (1.4× typical)
- Company Update — smart avg 51.1 across 15 posts (1.3× typical)
- Customer Highlight — smart avg 49.6 across 14 posts (1.3× typical)
- Event — smart avg 44.7 across 42 posts (1.1× typical)
- Industry Insight — smart avg 44 across 23 posts (1.1× typical)
Best format: Video (smart avg 54.9, 41 posts). Best day: Thursday. Best time block: 3pm–6pm UTC. Floors: 9+ posts per category, 9+ per timing bucket.
Who carried it
- 1. Leroy Kerry · Co-Founder & CEO — 1.9K engagement over 21 posts (78% of team engagement)
- 2. Alex Griffin · Head of Marketing — 542 engagement over 8 posts (22% of team engagement)
Top-person dependency: 78% of team engagement rides on one poster.
Top posts
- 2025-12-30 · Leroy Kerry · Personal Story290 eng. (240 likes · 48 comments · 2 shares)
2025 wrap up: TL;DR The year of trying to balance building a company and family. Shoutout to my wife & kid for putting up with all the movin…
View post → - 2025-11-18 · Alex Griffin · Personal Story207 eng. (190 likes · 15 comments · 2 shares)
This is a long overdue post: No… I’m not back at Stripe… Zoom in on my name badge and you’ll see where I’ve actually been spending the most …
View post → - 2025-10-20 · Leroy Kerry · Event188 eng. (180 likes · 4 comments · 4 shares)
I love being in-office with firms, but nothing beats crossing continents to do it. This week we're in India, spending time with Top 20 and T…
View post →
Summary
- Posting pace rose 240% vs the prior 12 months (1/wk → 3.4/wk).
- Typical-post engagement rose 160% (median 15 → 39).
- Product Update posts earned 1.4× the company's typical post (34 posts).
- Hiring / Recruiting underperformed at 0.7× the typical post (26 posts).
- Leroy Kerry drove 78% of team engagement — a single-poster dependency worth watching.