Filed

Report card vs prior 12 months

Baseline vs market

• Median engagement 46 — top 77% of 30 tracked companies · top 60% of Tax & Accounting (n=5)
• Posts per week 0.6 — top 70% of 30 tracked companies · top 100% of Tax & Accounting (n=5)
• Engagement per 1K followers 13.44 — top 52% of 29 tracked companies · top 80% of Tax & Accounting (n=5)

What worked

• Product Update — smart avg 59.9 across 8 posts (1.3× typical)

Best format: Text only (smart avg 54.6, 9 posts). Best day: Tuesday. Best time block: 12am–3am UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Leroy Kerry · Co-Founder & CEO — 1.4K engagement over 25 posts (85% of team engagement)
• 2. Alex Griffin · Head of Marketing — 249 engagement over 4 posts (15% of team engagement)

Top-person dependency: 85% of team engagement rides on one poster.

Top posts

• 2026-01-16 · Leroy Kerry · Product Update130 eng. (98 likes · 16 comments · 16 shares)

  The future of tax prep is built into Canopy. 📣 With Canopy Tax Prep, powered by Filed, automated tax preparation is coming directly into yo…

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• 2026-03-20 · Leroy Kerry · Industry Insight106 eng. (87 likes · 16 comments · 3 shares)

  There's been a lot of discussion in the compliance space recently about the integrity of SOC 2 reports and whether companies are actually do…

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• 2025-11-11 · Leroy Kerry · Event106 eng. (87 likes · 5 comments · 14 shares)

  Last week, 40 teammates from the US, India, Italy, and beyond flew to Sweden for one reason: collaboration. 🌎 And let’s just say, we got to…

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Summary

• Posting pace rose 20% vs the prior 12 months (0.5/wk → 0.6/wk).
• Typical-post engagement fell 34% (median 69.5 → 46).
• Product Update posts earned 1.3× the company's typical post (8 posts).
• Leroy Kerry drove 85% of team engagement — a single-poster dependency worth watching.
• Median engagement of 46 sits in the top 77% of 30 tracked companies.