Filed

Report card vs prior 90 days

Baseline vs market

• Median engagement 46 — top 30% of 70 tracked companies · top 29% of Tax & Accounting (n=7)
• Posts per week 2.9 — top 69% of 70 tracked companies · top 71% of Tax & Accounting (n=7)
• Engagement per 1K followers 11.96 — top 10% of 70 tracked companies · top 14% of Tax & Accounting (n=7)

What worked

• Product Update — smart avg 53 across 10 posts (1.2× typical)
• Event — smart avg 48.4 across 15 posts (1.1× typical)

Best format: Video (smart avg 55.3, 13 posts). Best day: Monday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-07-14 · Company page · Product Update173 eng. (96 likes · 61 comments · 16 shares)

  Introducing Filed Prowork. Up until today, every tool ever sold to a tax firm makes the same ask: leave the software you know and come work …

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• 2026-07-15 · Company page · Industry Insight80 eng. (66 likes · 8 comments · 6 shares)

  "99.9% accurate" is showing up in more and more tax AI marketing. We think it's a scary trend. Not because the models are bad, but because t…

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• 2026-06-11 · Company page · Event78 eng. (60 likes · 14 comments · 4 shares)

  Vegas, that one was special. AICPA Engage 2026 is a wrap and this team gave everything. Thank you to everyone who stopped by. PS the green M…

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Summary

• Posting pace held steady vs the prior 90 days (3/wk).
• Median engagement of 46 sits in the top 30% of 70 tracked companies.