Benchmark

Expensify

Fintech
Vs research baseline
Below baseline median
In their industry
Bottom quarter in Fintech
Posting cadence
weekly
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What works for them

by post type, vs their own typical post
  1. 1. Product announcement↓
  2. 2. Event announcement↓

What they post

share of posts by type
Product announcement74%
Event announcement21%
Customer highlight5%