Benchmark

Eragon

Vs research baseline
Below baseline median
In their industry
—
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. Company announcement↑
  2. 2. Other→
  3. 3. After-event highlight→
  4. 4. Event announcement↓
  5. 5. Industry thought leadership↓

What they post

share of posts by type
Other31%
Industry thought leadership19%
Event announcement16%
Company announcement13%
After-event highlight9%
Company highlight3%
Personal highlight3%
Hiring announcement3%
Product announcement3%