Dovetail
Sales & Marketing Tech
Compare to a competitorData to Aug 27
Vs research baseline
Below baseline medianIn their industry
Bottom half in Sales & Marketing Tech
Posting cadence
several times a week
Ranked
Sign in for the numbers
Sign inWhat works for them
by post type, vs their own typical post
- 1. After-event highlight↑
- 2. Product announcement↑
- 3. Event announcement→
- 4. Industry thought leadership↓
- 5. Other↓
What they post
share of posts by type
Product announcement31%
Event announcement19%
After-event highlight16%
Industry thought leadership13%
Other9%
Company announcement6%
Company highlight3%
Employee highlight3%