Imagine AI
All companies

Deel

HR & Payroll · 842.8K followers · LinkedIn benchmark, all time (original)

data through 2026-09-27
Excluding from this report:Company page reset

Momentum — all time

Posts

684

Posts/wk

5.1

Avg engagement

306.4

smart avg / post

Momentum

+136%

2nd half of window vs 1st

2024-03-06 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — team only, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Click a person for their full report · check 2+ people to benchmark them against each other · Include/Exclude scopes every number on this page.

Company page posts — not counted in this reportExcluded — undo

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (35+ posts per category, 35+ per format) — too few posts to trust the average.

By category

Celebratory Announcement58782 posts
Product Update440.992 posts
Hiring / Recruiting37881 posts
Company Update367.438 posts
Personal Story329.974 posts
Industry Insight192.3148 posts
Event171.1143 posts
Meme / Humor317.47 posts · low n
Customer Highlight281.319 posts · low n

By format

Video519.871 posts
Text Only324.9315 posts
Image256.7274 posts
Document371.32 posts · low n
Poll353.71 post · low n
Carousel235.321 posts · low n

Best day: Monday. Best time block: 12pm–3pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2025-10-16 · Alex Bouaziz · Personal Story16.7K eng. (14.1K likes · 1.4K comments · 1.1K shares)

    Deel has raised $300M at a $17.3B valuation Shuo and I started about 6 years ago, struggling to even make $10K I've never shared this before…

    View post →
  • 2026-09-21 · Alex Bouaziz · Product Update5.7K eng. (4.1K likes · 1.0K comments · 583 shares)

    Introducing Akai: Deel added $140M ARR in 90 days without hiring any new people, automating ~600 employees' work using akai.run Revenue per …

    View post →
  • 2025-10-23 · Alex Bouaziz · Product Update4.5K eng. (3.6K likes · 465 comments · 422 shares)

    Introducing: AnyTime Pay 💸 "Payroll is on the 30th - but give me what I've earned till today." For 500M+ hard-working, paycheck-to-paycheck…

    View post →
  • 2025-07-15 · Alex Bouaziz · Industry Insight4.3K eng. (4.1K likes · 135 comments · 109 shares)

    Running Deel - 7k people working remotely across 115 countries - I’ve always found it interesting that most people don’t realize what the mo…

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  • 2026-05-14 · Alex Bouaziz · Celebratory Announcement4.2K eng. (3.4K likes · 437 comments · 355 shares)

    Proud moment for everyone at Deel. From the 2026/27 season, we will officially become Arsenal Football Club's new sleeve partner 🔴⚪️ When w…

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2025-03-10 · Anthony Dann · Industry Insight1 eng. (1 likes · 0 comments · 0 shares)

    Deconstructing Deel 👷♂️ If you're interested in the evolution of Deel and what makes us different... Have a read of this great article by A…

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  • 2025-09-17 · Anthony Dann · Customer Highlight1 eng. (1 likes · 0 comments · 0 shares)

    Opportunity for anyone looking at painless switch to Deel…

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  • 2026-09-02 · Avi Ashkenazi · Hiring / Recruiting1 eng. (1 likes · 0 comments · 0 shares)

    Even if you aren’t looking - this vid is a nice pause for your scroll. Just good vibes - in a sea of information

    View post →
  • 2025-01-28 · Avi Ashkenazi · Hiring / Recruiting2 eng. (2 likes · 0 comments · 0 shares)

    Content friends!

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  • 2025-03-12 · Anthony Dann · Event2 eng. (2 likes · 0 comments · 0 shares)

    Join us online on April 3rd for The Big Deel - hear about Deels roadmap, insights from Klarna and Bitpanda and 7 new product launches!! 🚀

    View post →

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