Benchmark

Coinbase

Fintech
Vs research baseline
Above baseline p90
In their industry
Top 10% in Fintech
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. Industry thought leadership↑
  2. 2. Other↑
  3. 3. Company announcement↓
  4. 4. Product announcement↓
  5. 5. Event announcement↓

What they post

share of posts by type
Other24%
Product announcement24%
Industry thought leadership21%
Company announcement21%
Event announcement11%