Benchmark

Clera

Recruiting
Vs research baseline
Baseline p75 to p90
In their industry
—
Posting cadence
daily
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What works for them

by post type, vs their own typical post
  1. 1. Hiring announcement→
  2. 2. Personal highlight→
  3. 3. Company announcement→
  4. 4. Product announcement↓
  5. 5. Event announcement↓
  6. 6. Industry thought leadership↓
  7. 7. Customer highlight↓
  8. 8. Other↓

What they post

share of posts by type
Industry thought leadership52%
Event announcement19%
Personal highlight6%
Customer highlight6%
Hiring announcement5%
Company announcement3%
Product announcement3%
Other3%
After-event highlight2%