Benchmark

Clay

Sales & Marketing Tech
Vs research baseline
Above baseline p90
In their industry
Top 10% in Sales & Marketing Tech
Posting cadence
daily
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What works for them

by post type, vs their own typical post
  1. 1. Personal highlight↑
  2. 2. Company announcement↑
  3. 3. Company highlight↑
  4. 4. Other↑
  5. 5. Industry thought leadership↑
  6. 6. Hiring announcement→
  7. 7. Product announcement→
  8. 8. Event announcement↓
  9. 9. Customer highlight↓

What they post

share of posts by type
Product announcement25%
Event announcement22%
Other18%
Company announcement14%
Industry thought leadership9%
Hiring announcement6%
Personal highlight2%
Company highlight2%
Customer highlight2%
Employee highlight1%
After-event highlight1%