Benchmark

Cardinal

Sales & Marketing Tech
Vs research baseline
Not ranked yet
In their industry
—
Posting cadence
several times a week
Ranked
Not yet
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What works for them

by post type, vs their own typical post
  1. 1. Product announcement↑
  2. 2. Personal highlight↑
  3. 3. Hiring announcement↑
  4. 4. Event announcement↑
  5. 5. Customer highlight↓
  6. 6. Company announcement↓

What they post

share of posts by type
Company announcement19%
Hiring announcement16%
Event announcement16%
Customer highlight16%
Product announcement13%
Personal highlight10%
Industry thought leadership6%
After-event highlight3%