Campfire
Other B2B SaaS · 26.9K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
300
+270%Posts/wk
5.8
+262%Median eng.
71
+238%Smart avg
87.2
+115%Total eng.
27.8K
+703%Baseline vs market
- Median engagement 71 — top 22% of 87 tracked companies · top 25% of Other B2B SaaS (n=8)
- Posts per week 5.7 — top 30% of 87 tracked companies · top 25% of Other B2B SaaS (n=8)
- Engagement per 1K followers 3.44 — top 57% of 84 tracked companies · top 100% of Other B2B SaaS (n=7)
What worked
- Hiring / Recruiting — smart avg 118.1 across 29 posts (1.7× typical)
- Celebratory Announcement — smart avg 100.6 across 37 posts (1.4× typical)
- Company Update — smart avg 100.6 across 32 posts (1.4× typical)
- Industry Insight — smart avg 93.7 across 21 posts (1.3× typical)
- Customer Highlight — smart avg 91.5 across 33 posts (1.3× typical)
Best format: Image (smart avg 93.5, 165 posts). Best day: Tuesday. Best time block: 6pm–9pm UTC. Floors: 15+ posts per category, 15+ per timing bucket.
Who carried it
- 1. John Glasgow · Employee — 14.5K engagement over 99 posts (88% of team engagement)
- 2. Katrina Queirolo · Employee — 944 engagement over 7 posts (6% of team engagement)
- 3. Chris Camilleri · Employee — 499 engagement over 7 posts (3% of team engagement)
Top-person dependency: 88% of team engagement rides on one poster.
Top posts
- 2025-10-15 · Company page · Celebratory Announcement491 eng. (419 likes · 49 comments · 23 shares)
We’re thrilled to announce Campfire's $65M Series B, co-led by Accel and Ribbit Capital! This follows a $35M series A just 12 weeks ago, bri…
View post → - 2026-01-27 · John Glasgow · Hiring / Recruiting481 eng. (427 likes · 48 comments · 6 shares)
We just promoted 11 people at Campfire, across every core function of the business. GTM: Katrina Queirolo (VP, Marketing), Nimran Karnani (A…
View post → - 2026-01-22 · John Glasgow · Celebratory Announcement481 eng. (428 likes · 50 comments · 3 shares)
At our first all-hands of 2026, I announced Campfire's $5M Employee Fund. Last year's $5M CFO Buyout Fund was so successful we decided to pu…
View post →
Summary
- Posting pace rose 262% vs the prior 12 months (1.6/wk → 5.8/wk).
- Typical-post engagement rose 238% (median 21 → 71).
- Hiring / Recruiting posts earned 1.7× the company's typical post (29 posts).
- John Glasgow drove 88% of team engagement — a single-poster dependency worth watching.
- Median engagement of 71 sits in the top 22% of 87 tracked companies.