Campfire
Other B2B SaaS · 26.9K followers · LinkedIn benchmark, last 12 months (reposts)
Report card vs prior 12 months
Posts
69
+283%Posts/wk
1.3
+333%Median eng.
92
-9%Smart avg
133
-43%Total eng.
10.7K
+145%Baseline vs market
- Median engagement 92 — top 43% of 30 tracked companies · top 50% of Other B2B SaaS (n=4)
- Posts per week 1.3 — top 33% of 30 tracked companies · top 50% of Other B2B SaaS (n=4)
- Engagement per 1K followers 5.76 — top 66% of 29 tracked companies · top 100% of Other B2B SaaS (n=4)
What worked
- Celebratory Announcement — smart avg 200.2 across 13 posts (2.2× typical)
- Product Update — smart avg 141.4 across 8 posts (1.5× typical)
- Event — smart avg 112.4 across 29 posts (1.2× typical)
Best format: Video (smart avg 148.6, 19 posts). Best day: Thursday. Best time block: 6am–9am UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Chris Camilleri · Employee — 4.4K engagement over 18 posts (54% of team engagement)
- 2. Katrina Queirolo · Employee — 2.0K engagement over 8 posts (24% of team engagement)
- 3. John Glasgow · Employee — 1.7K engagement over 15 posts (21% of team engagement)
Top posts
- 2025-10-16 · Chris Camilleri · Celebratory Announcement2.0K eng. (1.6K likes · 385 comments · 61 shares)
I’m thrilled to announce Campfire's $65M Series B co-led by Accel and Ribbit Capital, bringing total funding to $100M in only 12 weeks. 🔥 S…
View post → - 2025-10-24 · Katrina Queirolo · Hiring / Recruiting692 eng. (579 likes · 56 comments · 57 shares)
FASTEST GROWING TEAMS (HIRING LIST) New list of 30 startups who've recently hired the most people: 1) Finch - automated pre-litigation servi…
View post → - 2025-10-18 · Chris Camilleri · Celebratory Announcement410 eng. (377 likes · 25 comments · 8 shares)
48 hours since we announced Campfire' $65M Series B - and the response has been UNREAL. So far we’ve seen: 1. $3 million of pipeline created…
View post →
Summary
- Posting pace rose 333% vs the prior 12 months (0.3/wk → 1.3/wk).
- Celebratory Announcement posts earned 2.2× the company's typical post (13 posts).
- Chris Camilleri drove 54% of team engagement.
- Median engagement of 92 sits in the top 43% of 30 tracked companies.