Campfire

Report card vs prior 90 days

Baseline vs market

• Median engagement 58 — top 23% of 70 tracked companies · top 25% of Other B2B SaaS (n=4)
• Posts per week 4 — top 56% of 70 tracked companies · top 25% of Other B2B SaaS (n=4)
• Engagement per 1K followers 2.27 — top 43% of 70 tracked companies · top 75% of Other B2B SaaS (n=4)

What worked

• Product Update — smart avg 60.3 across 13 posts (1× typical)
• Celebratory Announcement — smart avg 59.9 across 8 posts (1× typical)
• Event — smart avg 54.2 across 19 posts (0.9× typical)

Best format: Image (smart avg 66.5, 24 posts). Best day: Friday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-06-08 · Company page · Hiring / Recruiting232 eng. (224 likes · 7 comments · 1 shares)

  We are beyond thrilled to welcome Chris McDonough as our new VP of Sales. Chris has dedicated his career to replacing legacy systems at ever…

  View post →
• 2026-06-15 · Company page · Event138 eng. (121 likes · 13 comments · 4 shares)

  The IPO window is back open. SpaceX just raised $85.7B, OpenAI and Anthropic are filing S-1s at near-$1T valuations, and the clock is tickin…

  View post →
• 2026-06-18 · Company page · Hiring / Recruiting137 eng. (122 likes · 15 comments · 0 shares)

  We hire builders, and Rohini Menon is the perfect example. Rohini started her career at Deloitte and then spent 10 years in accounting opera…

  View post →

Summary

• Posting pace fell 47% vs the prior 90 days (7.5/wk → 4/wk).
• Typical-post engagement fell 32% (median 85 → 58).
• Median engagement of 58 sits in the top 23% of 70 tracked companies.