Brushless
Sales & Marketing Tech · 276 followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
132
+595%Posts/wk
2.5
+525%Median eng.
10
-72%Smart avg
17.9
-61%Total eng.
2.7K
+206%Baseline vs market
- Median engagement 10 — top 95% of 87 tracked companies · top 100% of Sales & Marketing Tech (n=15)
- Posts per week 2.5 — top 71% of 87 tracked companies · top 67% of Sales & Marketing Tech (n=15)
- Engagement per 1K followers 74.6 — top 6% of 84 tracked companies · top 21% of Sales & Marketing Tech (n=14)
What worked
- Event — smart avg 26.5 across 22 posts (2.6× typical)
- Celebratory Announcement — smart avg 22 across 9 posts (2.2× typical)
- Hiring / Recruiting — smart avg 20.5 across 10 posts (2× typical)
- Product Update — smart avg 17.6 across 28 posts (1.8× typical)
- Industry Insight — smart avg 13.1 across 47 posts (1.3× typical)
Best format: Video (smart avg 19.9, 14 posts). Best day: Monday. Best time block: 3am–6am UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Abhijeet Patil · Founding Growth Lead — 1.2K engagement over 68 posts (52% of team engagement)
- 2. Abhi Tanwar · Co-Founder and CEO — 813 engagement over 20 posts (34% of team engagement)
- 3. Shikhar Khandelwal · Co-Founder and President — 341 engagement over 8 posts (14% of team engagement)
Top posts
- 2025-11-24 · Abhi Tanwar · Celebratory Announcement223 eng. (195 likes · 26 comments · 2 shares)
Finally breaking the ice with my first (and probably the longest) post here. Excited to announce that Shikhar and I have raised our pre-seed…
View post → - 2026-04-27 · Abhi Tanwar · Personal Story208 eng. (188 likes · 20 comments · 0 shares)
Shikhar Khandelwal and I have been building together for 10 years. Brushless is the first thing we've shipped publicly. We met on day 1 at T…
View post → - 2025-12-26 · Abhijeet Patil · Personal Story140 eng. (89 likes · 51 comments · 0 shares)
I’ve got some news… For the past few months I’ve been close to the Brushless AI team building, testing, sharing notes, and watching it click…
View post →
Summary
- Posting pace rose 525% vs the prior 12 months (0.4/wk → 2.5/wk).
- Typical-post engagement fell 72% (median 36 → 10).
- Event posts earned 2.6× the company's typical post (22 posts).
- Abhijeet Patil drove 52% of team engagement.
- Median engagement of 10 sits in the top 95% of 87 tracked companies.