Brushless

Report card vs prior 12 months

Baseline vs market

• Median engagement 57.5 — top 67% of 30 tracked companies · top 67% of Sales & Marketing Tech (n=6)
• Posts per week 0.3 — top 97% of 30 tracked companies · top 100% of Sales & Marketing Tech (n=6)
• Engagement per 1K followers 691.25 — top 3% of 29 tracked companies · top 20% of Sales & Marketing Tech (n=5)

What worked

No category clears the 8-post floor in this window.

Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Abhijeet Patil · Founding Growth Lead — 1.7K engagement over 5 posts (86% of team engagement)
• 2. Shikhar Khandelwal · Co-Founder and President — 144 engagement over 3 posts (7% of team engagement)
• 3. Abhi Tanwar · Co-Founder and CEO — 133 engagement over 2 posts (7% of team engagement)

Top-person dependency: 86% of team engagement rides on one poster.

Top posts

• 2026-02-02 · Abhijeet Patil · Industry Insight867 eng. (750 likes · 80 comments · 37 shares)

  GTM work often feels…. fuzzy. You’re in a meeting. → Three smart people → Five opinions → Same topic → Different conversations Someone says …

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• 2026-01-12 · Company page · Product Update599 eng. (501 likes · 94 comments · 4 shares)

  I was tired of redesigning illustrations just to make them feel like “me”… so I ran a small experiment. I started by dropping my own photo i…

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• 2026-02-11 · Abhijeet Patil · Industry Insight499 eng. (400 likes · 80 comments · 19 shares)

  This GTM problem keeps repeating when I work with AI & SaaS founders: ICP is defined, but not enforced. On paper, everything looks fine. The…

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Summary

• Posting pace held steady vs the prior 12 months (0.3/wk).
• Typical-post engagement rose 85% (median 31 → 57.5).
• Abhijeet Patil drove 86% of team engagement — a single-poster dependency worth watching.
• Median engagement of 57.5 sits in the top 67% of 30 tracked companies.