Brickwise

Report card vs prior 12 months

Baseline vs market

• Median engagement 97 — top 11% of 87 tracked companies · top 13% of Other B2B SaaS (n=8)
• Posts per week 0.8 — top 91% of 87 tracked companies · top 75% of Other B2B SaaS (n=8)

What worked

• Personal Story — smart avg 142.4 across 15 posts (1.5× typical)

Best format: Image (smart avg 123, 38 posts). Best day: Monday. Best time block: 9am–12pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Ismail J. · Founder at Brickwise (YC F25) | ex-Google — 4.0K engagement over 22 posts (76% of team engagement)
• 2. Elias Kassell · Brickwise (YC F25) | ex-Google — 1.1K engagement over 15 posts (21% of team engagement)
• 3. Peter Chen · Sales Development Rep @ Brickwise | YC F25 — 166 engagement over 3 posts (3% of team engagement)

Top-person dependency: 76% of team engagement rides on one poster.

Top posts

• 2025-10-03 · Ismail J. · Celebratory Announcement640 eng. (563 likes · 71 comments · 6 shares)

  We got into YC 48 hours after our application, raising $500k in the process 💪 We’re building Brickwise - an AI property manager that automa…

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• 2026-03-03 · Ismail J. · Personal Story631 eng. (208 likes · 420 comments · 3 shares)

  Founder-led press: How to spend $0 and still get featured in major outlets. The first time we got featured, I remember staring at the headli…

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• 2026-02-17 · Ismail J. · Personal Story354 eng. (341 likes · 12 comments · 1 shares)

  The first engineer we hired in the UK applied for the wrong job. Jamie applied for our Founder’s Associate role. On paper, he was not a fit …

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Summary

• Posting pace rose 700% vs the prior 12 months (0.1/wk → 0.8/wk).
• Typical-post engagement rose 128% (median 42.5 → 97).
• Personal Story posts earned 1.5× the company's typical post (15 posts).
• Ismail J. drove 76% of team engagement — a single-poster dependency worth watching.
• Median engagement of 97 sits in the top 11% of 87 tracked companies.