Brex
Fintech · 321.1K followers · LinkedIn benchmark, last 12 months (reposts)
Report card vs prior 12 months
Posts
129
+461%Posts/wk
2.5
+525%Median eng.
151
+62%Smart avg
288.8
+86%Total eng.
46.3K
+1177%Baseline vs market
- Median engagement 151 — top 20% of 30 tracked companies · top 50% of Fintech (n=4)
- Posts per week 2.5 — top 13% of 30 tracked companies · top 50% of Fintech (n=4)
- Engagement per 1K followers 1.12 — top 90% of 29 tracked companies · top 75% of Fintech (n=4)
What worked
- Celebratory Announcement — smart avg 457.9 across 23 posts (3× typical)
- Hiring / Recruiting — smart avg 399.5 across 16 posts (2.6× typical)
- Customer Highlight — smart avg 337 across 8 posts (2.2× typical)
- Product Update — smart avg 302.1 across 16 posts (2× typical)
- Industry Insight — smart avg 246.1 across 24 posts (1.6× typical)
Best format: Text only (smart avg 336.4, 37 posts). Best day: Saturday. Best time block: 12am–3am UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Jason Mok · VP & GM, GTM — 15.6K engagement over 40 posts (49% of team engagement)
- 2. Erica Dorfman · Chief Financial Officer — 12.4K engagement over 51 posts (39% of team engagement)
- 3. Heather Dunn · Chief People Officer — 3.7K engagement over 6 posts (12% of team engagement)
Top posts
- 2026-01-22 · Company page · Celebratory Announcement8.6K eng. (7.9K likes · 312 comments · 392 shares)
Today, Brex and Capital One are announcing the largest bank-fintech deal in history for $5.15B, joining forces to build the most important f…
View post → - 2025-08-19 · Jason Mok · Hiring / Recruiting2.7K eng. (2.6K likes · 87 comments · 40 shares)
Big milestone for Brex today: we just opened our first-ever Brazil office, right here in São Paulo! 🇧🇷 This one’s personal for me. I was b…
View post → - 2026-03-06 · Company page · Product Update2.0K eng. (1.8K likes · 49 comments · 176 shares)
Today we’re introducing ChatGPT for Excel in beta. It’s an Excel add-in that brings ChatGPT directly into workbooks, helping users build and…
View post →
Summary
- Posting pace rose 525% vs the prior 12 months (0.4/wk → 2.5/wk).
- Typical-post engagement rose 62% (median 93 → 151).
- Celebratory Announcement posts earned 3× the company's typical post (23 posts).
- Median engagement of 151 sits in the top 20% of 30 tracked companies.