Benchmark

BILL

Fintech
Vs research baseline
Below baseline median
In their industry
Top half in Fintech
Posting cadence
several times a week
Sign in for the numbers
Sign in

What works for them

by post type, vs their own typical post
  1. 1. Company announcement↑
  2. 2. Event announcement↑
  3. 3. Industry thought leadership↑
  4. 4. Product announcement↓
  5. 5. Customer highlight↓

What they post

share of posts by type
Customer highlight37%
Event announcement24%
Industry thought leadership13%
Product announcement13%
Company announcement11%
Company highlight3%