Bilanc

Report card vs prior 12 months

Baseline vs market

• Median engagement 65 — top 25% of 87 tracked companies · top 27% of Dev Tools & Infrastructure (n=11)
• Posts per week 1.4 — top 85% of 87 tracked companies · top 91% of Dev Tools & Infrastructure (n=11)

What worked

• Personal Story — smart avg 123.7 across 14 posts (1.9× typical)
• Customer Highlight — smart avg 88.2 across 12 posts (1.4× typical)
• Industry Insight — smart avg 65.4 across 39 posts (1× typical)

Best format: Image (smart avg 85.9, 61 posts). Best day: Thursday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Samuel Akinwunmi · Founder & CEO — 7.1K engagement over 75 posts (100% of team engagement)

Top-person dependency: 100% of team engagement rides on one poster.

Top posts

• 2025-11-18 · Samuel Akinwunmi · Product Update1.1K eng. (877 likes · 180 comments · 32 shares)

  🚀 Launching Bilanc (YC W24): AI-Powered Engineering Productivity We've built the most powerful engineering leadership copilot, and today I …

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• 2025-11-24 · Samuel Akinwunmi · Personal Story401 eng. (376 likes · 25 comments · 0 shares)

  I live in Oakland with my girlfriend and our two cats, and honestly it's the perfect founder setup. When I first moved to the Bay Area to bu…

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• 2025-11-27 · Samuel Akinwunmi · Personal Story294 eng. (262 likes · 32 comments · 0 shares)

  We're a 3-person company and we just closed $XXXK in ARR. I'm incredibly proud of that. Most startups at our stage have more people, raised …

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Summary

• Posting pace rose 100% vs the prior 12 months (0.7/wk → 1.4/wk).
• Typical-post engagement rose 41% (median 46 → 65).
• Personal Story posts earned 1.9× the company's typical post (14 posts).
• Samuel Akinwunmi drove 100% of team engagement — a single-poster dependency worth watching.
• Median engagement of 65 sits in the top 25% of 87 tracked companies.