AthenaHQ
Other B2B SaaS · 8.3K followers · LinkedIn benchmark, last 12 months (reposts)
Report card vs prior 12 months
Posts
133
+291%Posts/wk
2.6
+271%Median eng.
49
-44%Smart avg
131.3
-20%Total eng.
23.8K
+288%Baseline vs market
- Median engagement 49 — top 70% of 30 tracked companies · top 75% of Other B2B SaaS (n=4)
- Posts per week 2.5 — top 13% of 30 tracked companies · top 25% of Other B2B SaaS (n=4)
- Engagement per 1K followers 21.57 — top 41% of 29 tracked companies · top 75% of Other B2B SaaS (n=4)
What worked
- Industry Insight — smart avg 174.4 across 36 posts (3.6× typical)
- Customer Highlight — smart avg 156.9 across 10 posts (3.2× typical)
- Event — smart avg 147.7 across 15 posts (3× typical)
- Product Update — smart avg 130.6 across 44 posts (2.7× typical)
- Hiring / Recruiting — smart avg 120.9 across 13 posts (2.5× typical)
Best format: Image (smart avg 240.2, 37 posts). Best day: Saturday. Best time block: 12pm–3pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Renan Serrano · (YC W25) GEO AEO AI Search | Reforge | SingularityU | Research & Strategy | Patent holder | Technical Program Manager | Ex-Founder incubated at Google; Raised >$10M | 1st in Master’s of Science at (USP); — 9.0K engagement over 23 posts (41% of team engagement)
- 2. David Zeledon · Head of Growth @AthenaHQ 🏛️ — 5.7K engagement over 43 posts (26% of team engagement)
- 3. Andrew Yan · Get Your Brand on GenAI | Co-Founder @ AthenaHQ (we’re hiring!) | Ex-Google Search, YCombinator — 5.2K engagement over 12 posts (23% of team engagement)
Top posts
- 2025-12-18 · Renan Serrano · Product Update2.9K eng. (2.6K likes · 235 comments · 113 shares)
Clay is live in ChatGPT! Starting today, you can access Clay’s research stack directly in ChatGPT. This is especially meaningful for sales r…
View post → - 2026-02-25 · Andrew Yan · Industry Insight1.9K eng. (1.9K likes · 46 comments · 42 shares)
Tell me you're a marketer without telling me... Drowning in AI marketing advice? But not sure what's signal vs noise? Check out this interes…
View post → - 2026-01-16 · Renan Serrano · Personal Story1.8K eng. (1.6K likes · 158 comments · 48 shares)
I passed on Airbnb in 2008. My note to Brian Chesky said I had "concerns about travel-oriented startups." A masterpiece of missing the point…
View post →
Summary
- Posting pace rose 271% vs the prior 12 months (0.7/wk → 2.6/wk).
- Typical-post engagement fell 44% (median 87.5 → 49).
- Industry Insight posts earned 3.6× the company's typical post (36 posts).
- Median engagement of 49 sits in the top 70% of 30 tracked companies.