Benchmark

Appnigma

Vs research baseline
Not ranked yet
In their industry
—
Posting cadence
weekly
Ranked
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What works for them

by post type, vs their own typical post
  1. 1. Personal highlight↑
  2. 2. Industry thought leadership→
  3. 3. Event announcement↓

What they post

share of posts by type
Personal highlight22%
Industry thought leadership22%
Event announcement22%
Product announcement9%
After-event highlight9%
Company announcement9%
Customer highlight4%
Other4%