Benchmark

Apollo.io

Sales & Marketing Tech
Compare to a competitorData to Oct 5
Vs research baseline
Below baseline median
In their industry
—
Posting cadence
daily
Ranked
On the leaderboard
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What works for them

by post type, vs their own typical post
  1. 1. Hiring announcement↑
  2. 2. Personal highlight↑
  3. 3. Company highlight↑
  4. 4. Company announcement↑
  5. 5. After-event highlight↑
  6. 6. Other↑
  7. 7. Event announcement→
  8. 8. Product announcement↓
  9. 9. Customer highlight↓
  10. 10. Industry thought leadership↓

What they post

share of posts by type
Industry thought leadership23%
Event announcement17%
Company announcement15%
Product announcement14%
Personal highlight11%
Other7%
Hiring announcement5%
Customer highlight5%
After-event highlight3%
Company highlight2%