Alex.com
HR & Payroll · 8.7K followers · LinkedIn benchmark, last 12 months (reposts)
Report card vs prior 12 months
Posts
45
+543%Posts/wk
0.9
+800%Median eng.
38
-14%Smart avg
131.3
-10%Total eng.
9.6K
+826%Baseline vs market
- Median engagement 38 — top 87% of 30 tracked companies
- Posts per week 0.9 — top 50% of 30 tracked companies
- Engagement per 1K followers 24.55 — top 38% of 29 tracked companies
Industry percentile withheld: only 2 tracked HR & Payroll companies (needs 4+).
What worked
- Industry Insight — smart avg 258.6 across 9 posts (6.8× typical)
- Personal Story — smart avg 167.7 across 9 posts (4.4× typical)
- Event — smart avg 152.6 across 11 posts (4× typical)
Best format: Image (smart avg 219.8, 16 posts). Best day: Tuesday. Best time block: 12am–3am UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Aaron Wang · CEO of Alex.com | AI Recruiter — 7.9K engagement over 8 posts (90% of team engagement)
- 2. Adrian Sanchez · GTM @ Alex.com | AI Recruiting Automation | Helping Staffing Firms by eliminating recruiting busy work & connecting to the right talent faster — 377 engagement over 2 posts (4% of team engagement)
- 3. Bea Pilar · AE @ Alex AI | AI Recruiting Agents | Recruitment Operations — 139 engagement over 2 posts (2% of team engagement)
Top-person dependency: 90% of team engagement rides on one poster.
Top posts
- 2026-03-12 · Aaron Wang · Industry Insight5.1K eng. (570 likes · 4.5K comments · 8 shares)
We shipped over 10,000 free physical copies last month. A few weeks ago, I shared a post about a book we'd been writing. I wrote it for TA l…
View post → - 2026-02-24 · Aaron Wang · Company Update1.6K eng. (223 likes · 1.4K comments · 13 shares)
I offered to send out a book. Over 1,000 people asked for a free copy. Josh Bersin told us that 2026 would be the "breakout year for AI in H…
View post → - 2025-09-30 · Aaron Wang · Celebratory Announcement801 eng. (658 likes · 105 comments · 38 shares)
I’m excited to announce Alex AI's $17M Series A led by Peak XV Partners, with Y Combinator, Uncorrelated Ventures, and more. Hiring isn’t ju…
View post →
Summary
- Posting pace rose 800% vs the prior 12 months (0.1/wk → 0.9/wk).
- Industry Insight posts earned 6.8× the company's typical post (9 posts).
- Aaron Wang drove 90% of team engagement — a single-poster dependency worth watching.
- Median engagement of 38 sits in the top 87% of 30 tracked companies.