Benchmark DashboardVirio
Content & Social Media · 12.2K followers · LinkedIn benchmark, all time (original)
Momentum — all time
Posts
592
Posts/wk
4.4
Avg engagement
186.8
smart avg / post
Momentum
+96%
2nd half of window vs 1st
Engagement trend
Posting volume (bars) vs average engagement per post (line) — team only, original posts
Momentum over time
Change in average engagement per post vs the previous month — green gaining, red losing
Category mix
Cadence
Average engagement by day posted (Pacific time)
Team contribution
Team data through 2026-03-06 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.
What drives engagement
Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (30+ posts per category, 30+ per format) — too few posts to trust the average.
By category
By format
Best day: Tuesday. Best time block: 12pm–3pm UTC. Timing detail is in the Cadence chart above.
Best performing posts
- 2025-07-08 · 🏄🏼♂️ Scott Leese · Industry Insight4.3K eng. (3.9K likes · 353 comments · 101 shares)
6 interviews while hiring 0 discussions while firing Dear Companies, we’re sick of it. Funny how it works, isn’t it? You’ll run 6 rounds of …
View post → - 2025-05-01 · 🏄🏼♂️ Scott Leese · Industry Insight3.6K eng. (2.7K likes · 794 comments · 130 shares)
Most of you won’t survive SaaS in 2025. Here’s why. I’ve been through the wars: 💥 Dot-com crash. 💥 2008 meltdown. 💥 COVID chaos. Nothing …
View post → - 2025-06-19 · 🏄🏼♂️ Scott Leese · Event2.8K eng. (918 likes · 1.8K comments · 17 shares)
Cold outbound is dying. And most sales teams are too stubborn (or scared) to admit it. Your reps are getting ignored. Your buyers are tuning…
View post → - 2025-04-11 · 🏄🏼♂️ Scott Leese · Industry Insight2.3K eng. (632 likes · 1.6K comments · 36 shares)
I recently worked with a Series A founder who spent $47,000 on ads and had 0 deals closed from them. In less than a week, they got 3 DMs thr…
View post → - 2025-03-28 · 🏄🏼♂️ Scott Leese · Industry Insight2.1K eng. (632 likes · 1.5K comments · 4 shares)
I just analyzed 100+ successful VP of Sales hires to create this interview playbook, so you don’t waste months on bad interviews. This is a …
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Worst performing posts — settled posts only (published ≥7 days before the data edge)
- 2024-03-08 · Brandon Ray · Industry Insight6 eng. (5 likes · 1 comments · 0 shares)
So lucky to be working for someone like Amritpal S. and the rest of the leadership team over at Multiplier. Love reading his insights whenev…
View post → - 2026-01-07 · Aaron Janmohamed · Industry Insight8 eng. (5 likes · 3 comments · 0 shares)
Seeing lots of expansion talk. “Go upmarket?” “Add another vertical?” It always feel out of sequence no? It's not a bad impulse or anything,…
View post → - 2026-02-06 · Brandon Ray · Industry Insight8 eng. (8 likes · 0 comments · 0 shares)
Never saw value in Times Square Billboards until the absolute avalanche of inbounds that poured in yesterday. I stand corrected.
View post → - 2026-01-30 · Brandon Ray · Personal Story9 eng. (8 likes · 1 comments · 0 shares)
Week 1 on the job and I'm already blown away by Jared Zelman. As someone who's cold emailed my whole career, his framework for how to get a …
View post → - 2026-01-06 · Aaron Janmohamed · Industry Insight10 eng. (8 likes · 1 comments · 1 shares)
AI convos aren’t going anywhere, but I think 2026 is when teams start getting back to fundamentals, like finally articulating a strong ICP. …
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