Benchmark DashboardTruss
Tax & Accounting · 4.7K followers · LinkedIn benchmark, last 12 months (reposts)
Momentum vs prior 12 months
Posts
20
-23%Posts/wk
0.4
-20%Avg engagement
53.9
smart avg / post
-41%Momentum
-56%
2nd half of window vs 1st
Engagement trend
Posting volume (bars) vs average engagement per post (line) — team only, original posts
Momentum over time
Change in average engagement per post vs the previous month — green gaining, red losing
Category mix
Cadence
Average engagement by day posted (Pacific time)
Team contribution
Team data through 2026-05-01 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.
What drives engagement
Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.
By category
By format
Timing detail is in the Cadence chart above.
Best performing posts
- 2026-02-02 · Woody Lello · Industry Insight300 eng. (257 likes · 27 comments · 16 shares)
It was a busy week in circular fashion! 😮💨 Here's a recap of the main news: After five years of not being organized, the H&M Design Award …
View post → - 2026-03-12 · Woody Lello · Industry Insight135 eng. (115 likes · 11 comments · 9 shares)
As a solo entrepreneur, working alone gets boring from time to time. Which is why it was exciting to work on the first collaborative article…
View post → - 2026-02-05 · Zach Mansell · Product Update88 eng. (75 likes · 8 comments · 5 shares)
Tax professionals shouldn’t have to jump between tools during busy season. That belief is what led to our new integration with Truss. By emb…
View post → - 2025-10-24 · Zach Mansell · Product Update72 eng. (59 likes · 2 comments · 11 shares)
When your clients finish their upload, your work begins. With the Truss integration, Karbon automatically creates a work item the moment you…
View post → - 2026-04-29 · Woody Lello · Industry Insight68 eng. (57 likes · 8 comments · 3 shares)
Chanel was never ranked on the Lyst Index. Now it enters at #1. Lyst evolved its methodology for Q1 2026. The results already show a differe…
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Worst performing posts — settled posts only (published ≥7 days before the data edge)
- 2026-04-17 · Zach Mansell · Customer Highlight5 eng. (4 likes · 0 comments · 1 shares)
Usually, it’s the vendor sending the gift package to the customer. So receiving this from one of the firms we serve was a true honor. It mea…
View post → - 2026-04-23 · Zach Mansell · Industry Insight9 eng. (7 likes · 0 comments · 2 shares)
What's top of mind for you as a #CPA firm leader? Here's a chance to weigh in on your priorities and challenges. Your input provides vital i…
View post → - 2026-02-12 · Zach Mansell · Industry Insight18 eng. (16 likes · 1 comments · 1 shares)
The CPA profession is evolving—are we ready? The Profession Ready Initiative is a research-backed effort to identify early-career skills gap…
View post → - 2026-03-14 · Zach Mansell · Celebratory Announcement21 eng. (16 likes · 1 comments · 4 shares)
Innovation is a central part of the conversations happening inside the Information Technology Alliance (ITA) community. We are pleased to we…
View post → - 2026-02-18 · Woody Lello · Industry Insight23 eng. (19 likes · 1 comments · 3 shares)
I bet you think you’re truly original… You’re not. You’re recognising patterns. And that’s a good thing. Too many teams confuse originality …
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